N.E.W. stands for Nano Electrolyzed Water. N.E.W. is colourless and odourless. Most important of all, N.E.W. does not contain any synthetic surface-active agents or perfumes.

N.E.W. is an advanced cleaning product that uses an innovative and proven Japanese technology. Softened pure water is electrolyzed to produce N.E.W., which is highly effective as an all-purpose cleaning agent.

N.E.W. is composed of water molecules derived from a proven Japanese technology. This technology forms an alkaline electrolyzed water, maximizing concentration of hydrogen ions(pH12.5) with oxidase reduction potential (-900mV).

Foam is caused by surface-active agents. N.E.W. does not contain any surface-active agent and is therefore foam-free. This is in line with our mission to manufacture products that help create a more sustainable environment. Although N.E.W. does not foam like other cleaners, it is a highly effective home cleaning product.

NO, please do not taste or ingest this or any other cleaner. N.E.W. is not formulated for drinking purposes. Should you ingest N.E.W., drink plenty of water to dilute. If necessary, consult a physician or your local Poison Control Center.

N.E.W. is considered low toxicity in the aquatic ecosystem. N.E.W. contains no ingredients such as phosphates that contribute to BOD (Biochemical Oxygen Demand) or COD (Chemical Oxygen Demand) at wastewater treatment facilities, nor does it cause subsurface contamination or water pollution. NEW does not contain any other chemical ingredients often found in general purpose detergents and cleaning agents on the market and it is low flammability.

No, since N.E.W. is made from pure water and does not contain surfactants, a common ingredient in soaps and detergents. Water with a high level of alkalinity is also neutralized quickly upon contact with dirt and oil as compared to sludge-causing detergents which harm the environment.

Due to its nano molecular structure, N.E.W. penetrates areas that are not easily reachable. The ionized molecular structure removes particles such as dust, dirt, oil and grease from most surfaces. Our studies show that N.E.W. is a highly effective degreaser and superior all-purpose cleaner.

N.E.W. is non-skin irritant and hypoallergenic. Spray and rub on your hands; it will air dry within seconds. Do not spray in or around the eyes.

Yes, N.E.W. is super effective for cleaning and deodorizing.  

Avoid applying N.E.W. on items/surfaces that are not water-resistant, or on wood, copper, aluminum, and leather. These items will react negatively and will peel and fade. Please read the directions on the packaging prior to use.

N.E.W. is highly effective on hard surfaces, such as marble & granite counter-tops, electric & gas cooktops, range hoods, bathtubs, vanity tops, mirrors, glass surfaces, furniture, plastic toys, etc.

Skin contact with N.E.W. is completely safe because it is non-corrosive. N.E.W has also been certified to be non-irritant and hypoallergenic.

N.E.W. easily rinses off without foaming or leaving residues, resulting in less cleaning time and a dramatic reduction on the amount of rinse water used. The unique technology of N.E.W. is cost effective and can easily replace existing detergents. With its highly effective cleaning performance, N.E.W. is more cost effective when compared with traditional detergents.

The cost of N.E.W. products are the same or slightly higher than your typical detergent or chemical cleaner in the market because of its unique technology.

N.E.W. performs similarly to other conventional chemical cleaners on most hard surfaces.

N.E.W. is a unique cleaning product that uses an innovative and proven Japanese technology that eliminates the need for other chemical ingredients such as surface-active agents to obtain the same cleaning results.